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Sherrica Thompson

Personal editor

#TheCaribbean, August 26, 2022 – The Caribbean Hotel and Tourism Association (CHTA) is calling for entries for its Caribbean Hospitality Industry Exchange Forum (CHIEF) Awards. This award recognizes best practices in four areas: business operations, human resources, sales and marketing, and sustainability.

The CHIEF rewards, honors and celebrates the successful practices that CHTA member hotels and tourism-related businesses have adopted to improve the quality of tourism, which is the main economic driver of the Caribbean.

The awards are open to all CHTA members or any of the region’s National Hospitality and Tourism Associations (NHTAs), tourism ministries or departments, travel industry partners, online travel agencies (OTA), travel intermediaries, trade press, CHTA strategic partners and sponsors as well as the general public.

Applications must be submitted to the CHTA and then approved by the NHTA. A panel of judges representing top industry professionals in their respective fields will review all entries and make their selections.

Visuals, videos, charts, graphs and other illustrative elements are encouraged to be included in submissions. Submissions will be evaluated based on the approach taken, application of the approach as a practice, and results achieved, and judges will select three finalists with an overall winner identified for each category.

CHTA President Nicola Madden-Greig said this year’s awards have grown in significance.

“This year’s awards hold tremendous significance, particularly after two years of the pandemic and the level of skills that needed to be employed to foster recovery. Being able to recognize our members at this time for their efforts will go a long way and allow us to share best practices,” Madden-Greig said.

CHIEF Awards Chairman Bill Clegg said his organization was delighted to have the awards ceremony after a hiatus.

“We are delighted to be able to host the awards ceremony again after the pandemic-related hiatus,” Clegg said.

The top three finalists in each category and the winners will be announced at an awards luncheon at the inaugural Caribbean Travel Forum in Puerto Rico on Monday, October 3, just before the official opening of the 40th CHTA Caribbean Travel Marketplace from October 3 to October 5.

The deadline for applications is Friday, September 9, 2022.

For more information, visit or contact CHTA at

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