Graduates from Southeast Asia’s premier arts institution create new meanings for our new normal

The Design & Media (Diploma in Advertising) graduates were inspired by a YouTube video where a vlogger spent a day at the stylish Barry’s Bootcamp and joked that you could go on a “date” with the gym itself. The campaign includes poster ads, a radio ad and a TV ad.

“Before that, I had never filmed a complete video for a project. My expertise at the time was photography, so I’m grateful that I was able to learn the ropes as a videographer and hone my skills in software such as Premiere Pro and After Effects,” says Mr. Sufi, 22. .

According to Sufi, design graduates like him need to be versatile “like a Swiss army knife” in order to succeed in today’s rapidly changing digital world. With this notion in mind, he chose motion illustration as an elective in his second year.

As his skills developed, he capitalized on social media platforms as a thriving playground to inject his learnings into animation. Much to his surprise and satisfaction, these videos have since racked up millions of views, making them a great point of differentiation as he pursues his dream of one day becoming a creative director.

For Ms Hidayah23 years old, works on The date has sharpened his knowledge of the latest advertising trends as well as his understanding of the mediums with which the public resonates the most. “I studied social media patterns to uncover the issues our generation was passionate about and observed how they expressed their emotions through memes and other forms of communication,” she says.

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